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Top 10 Tactics to Use to Network Your Way to a New Job!
For
more than 25 years, job search experts have been
advocating networking strategies to tap the hidden job
market to find the best jobs. Job seekers who try this
alternative to answering ads or contacting recruiters
often experience disappointing results and give up
before they've really begun networking in earnest.
Networking is both an art and a science. Use these
tactics and use them well to find the job you want:
Be a name dropper. If you are interested in gaining
entrée to a person at a company you've targeted, be sure
to find someone who will pave the way for you. We know a
true story of a man who had his sights on a growing
telecommunications company. When he saw them advertise
the job of his dreams, he tapped his contact network for
someone who would hand deliver his resume to the hiring
manager. He beat out those even well qualified in the
stack of resumes piled on the manager's desk. "Why
should I waste my time digging through these credentials
when I have the perfect candidate in front of me?" the
employer asked.
Plan for your meetings. Do your homework. Find out
all you can about the company, the industry, the person
who has agreed to give you 20 - 30 minutes of his time.
Consider what you want out of the meeting. Are you there
to brainstorm about how someone with your background
could add value to this organization or others in the
field? Would you like to come away from the meeting with
new companies or industries to target? Are you looking
for referrals to other people in that same company? In
the community?
Show the right stuff. Look for ways to show how your
mind works rather than just telling about your past or
your future plans. Try to get the conversation focused
on problems that need solving, unmet needs that must be
addressed. Demonstrate there in the meeting the value
you could add. This could help you be seen as a
potential hire or make you more appealing as someone to
refer on to other colleagues.
Gift your networking companion. "Pay the person back"
for his or her time. Is there something you can give
back in exchange, so that the person can actually be
grateful the meeting took place? Is there information
you have that would help this person excel on the job?
Something to enrich his or her life?
Mark your spot on the Job Development Timeline. Some
people are reluctant to visit a company unless there is
an actual job opening advertised. But jobs don't develop
out of thin air. Long before a job description is
created there is a mountain of work that's not getting
done. If you step into the picture early enough in the
process, there will be no need to advertise a job
opening. You'll be the sole candidate considered. This
is especially true of small to medium companies. And
that's where all the job growth occurs today anyway!
Commit to meeting two people a day. The more visible
you are, the more job opportunities will come to your
attention. Set up meetings with friends, industry
leaders, referrals or potential employers. Two people a
day would mean 10 a week, 40 a month. The more actively
involved you become with this process the better your
chances of landing the job you want. And remember, while
face-to-face meetings have great power, it is also
possible to conduct your meetings via phone and email,
especially if you are trying to relocate.
Ask powerful questions. Truly engage your networking
partner. Wow him or her with questions that show what
you know. Don't do all the talking. Spend a considerable
amount of time listening carefully. Each meeting you
have could be seen as a tennis game, with you taking
your turn serving and receiving.
Look the part. Shakespeare said, "all the world's a
stage." Take note of what people in your industry or
level of achievement are wearing and dress
appropriately. Be sure your clothes are spotless and
frayless and fit you well. Don't smell of cigarette
smoke or heavy perfume or cologne. Get a manicure. Wash
behind your ears.
Find reasons to return. We know a man who targeted a
large company and networked with 21 different people
within the organization until he was hired. After your
networking meeting, be sure to at the very least write a
thank you letter. Ask the other person if they would
like you to keep them updated periodically on your job
search efforts. If this is the company of your dreams,
consider writing and sending a proposal that addresses
the needs you believe you could meet to improve the
bottom line.
Don't expect a marriage proposal on the first date.
Networking can well be compared to dating. After all,
this is the first time you and your companion have met.
Don't think of your meeting as a failure if you leave
without a job offer. After all, your purpose in being
there was information exchange. Relationships occur over
time. Keep this person's name in your tickler file and
become creative about additional reasons to meet - if
there is more information to gain here or you think the
situation could ultimately lead to a job. Demonstrate
your enthusiasm, but don't kill your chances by seeming
too hungry or needy.
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