Recruiting Strategy
Many companies often grow quickly, plan poorly and make
mistakes when bringing in new people. Our strategies
will enable you to establish sensible hiring policies
for both the short term and long term.
You've no doubt noticed how difficult it is to
keep your staff level in line with growth. Although it's
easier to stay on top of recruiting needs when a company
is young and small, eventually a growing organization
will need to develop a staffing strategy. Many
businesses approaching the high-growth stage have yet to
experience a significant staffing crunch. If your
company is nearing that point, take the first step in
formalizing a staffing strategy for the organization by
dedicating manpower and resources to the hiring effort.
Implementing a strategy will require our recruiting
teams working in tandem with your hiring managers to
create a seamless hiring process to manage the
increased flow of applicants. Determining your short
term needs and long term goals and bring the two into alignment
is the first step. Begin by answering the
following questions.
- What are the growth goals for the coming year?
- Where has attrition been and what factors may
affect future attrition?
- What is important to the organization in terms of
recruiting and how can it be measured?
- Have we been effective in creating an employment
brand?
- Has our current infrastructure been able to
support our efforts?
- How are you tracking recruiter successes? Hiring
manager responsiveness?
- What types of people will we need to hire?
Next you must develop a staffing strategy that is
manageable, and then sustain it so that you're able to hire
the people you need to facilitate expanding company activities? You
can keep the process as simple as possible by breaking
it down into its three primary components: Locating
Candidates, Hiring The Best, and Retention.
Locating Candidates
You've likely had some success in finding candidates,
and you'll want to keep doing the things that have
worked. But with a dedicated recruiting team to manage
the process, you can greatly expand your efforts and
opportunities to find not only viable candidates but the
best of the best. Our recruiting teams will use
traditional and very non-traditional methods to find the
best matching candidates for you. Our databases
typically maintains a contact database of over 30,000 of
the industry elite. We will also help you screen
internal candidates and even set up Employee referral
programs.
One of the most creative solutions technology now allows
us is predictive recruiting. This is simply a process in
which we analyze previous hiring trends and then source
candidates into a a short-listed recruiting pool. These
special candidates receive additional insight into your
company, are thoroughly screened, and relationships are
built in anticipation of potential future openings. This
is especially helpful for growing companies, those
with constant needs or those who prefer to handle there
on final recruiting.
Hiring The Best
After you've decided on a strategy for finding candidates, you have to develop a strategy
to attract them to your organization. There are two
parts to this phase: realistically evaluating the type
of individual your firm can or should attract and taking
a page from the marketing department's book by getting
the word out about your company and its needs.
Ask yourself the following questions:
- How can we ensure the best possible match?
- How can we manage candidate expectations and set a
realistic picture?
- Are we going to use any type of pre-employment
testing? What criteria will we use to select these
tools and how are they validated?
- What interviewing technique will our team use and
is training required?
- What have been the road blocks in our screening
process?
- What approach will we take to communicate with the
candidate?
- Are we providing every opportunity for candidates
to self-identify?
- What has the offer-to-acceptance rate been?
- What factors have impacted acceptance rates?
- What is the market for the types of candidates you
seek?
- What are your strengths as an employer?
Weaknesses?
- What strategies can be implemented to increase
closure rate?
- What methods will be used for communicating with
candidates and extending offers?
• Who Can/Should You Hire? Take stock
of the positions you're trying to fill. For example, you
may determine that a position requires excellent team
skills, in which case you'd want to avoid individual
contributors. Or when a job calls for plain-vanilla
skills, you're not likely to want to hire someone with
leading-edge experience, and vice versa. If you do need
top talent, you should evaluate how your company
compares to other companies in areas of importance to
candidates. These areas include work environment, pay
levels, benefits, culture, location, industry, and job
content. If an honest evaluation reveals shortcomings in
several areas, don't spend undue time trying to
accomplish the impossible. Until your organization can
compete for thoroughly trained candidates, you may be
better off hiring someone who has good skills and fits
the company profile but who needs training. Taking
several months to train a new employee is not always an
attractive option, but it's worse to still be at square
one after six months of a futile effort to find a top
candidate.
• Marketing the Organization. Have
you ever considered putting some "sizzle" into
your recruiting? If you need top candidates, you're
going to have to give them a reason to look into your
firm's opportunities. Make every employment ad a public
relations vehicle. Be creative. And above all, speak to
your potential candidates, not at them. Mention the
uniqueness your firm has to offer. It could be the
leading-edge technology you use or the environment for
professional development. If you're offering a chance to
be in a leadership position in a short time or if your
company provides a telecommuting option, let candidates
know. Appropriate "attractions" should be
repeated to applicants when they interview at your
company.
• Be Professional When You Interview.
One of the biggest mistakes in recruiting is to treat
applicants shabbily when they come in for interviews.
Remember, as soon as they drive up to your building,
they begin forming an impression. But the critical point
is when they make their first personal contact with a
representative of your firm. Just as companies expect
candidates to put their best foot forward at a first
meeting, candidates expect the same from the company. If
the first meeting is less than inviting, the candidate
isn't likely to think working life at your company will be any
better. More Interview
Tips are Available Here >
Retention
Employee retention is not usually looked at in terms
of staffing, but it can really play an integral role.
Your firm could be the best ever at attracting new
talent, but if you can't keep your employees, you'll be
running in place. That's worse than not attracting
candidates, because you're continually in a training
mode. You'll have few experts in the company that you
can rely on to take the lead. In fact, one tool of
retention—promotions—specifically allows you to
place an employee in a higher-level, and presumably more
difficult to fill, position. The easier job is left to
be filled with an outside candidate.
Keeping employees isn't only a matter of providing
competitive pay and benefits. Employees must be
challenged, receive recognition and rewards, be given an
opportunity for development, and be offered flexible
policies. There are some who would disagree with
providing employees with anything more than a job and a
paycheck. These are the companies whose candidates and
employees will wind up on their competitors' payrolls.
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Keep Score
Finally, don't forget recording what worked and
what didn't. It can be argued that the
recruitment life cycle begins and ends with
metrics. When evaluating current efforts,
metrics should always play a critical role.
Reviewing data is also important as you move
through your strategy to continuously improve
your efforts. Finally, at the end of the cycle,
reviewing metrics can help determine what was
successful and where changes may be necessary.
Remember that evaluating data over time (trend
data) is more effective than looking at point
data. When establishing metrics consider the
following:
- What data will give you a true picture of
program effectiveness?
- Are you evaluating data that addresses
fair hiring practices? Cost management?
Shared accountability? Results?
- Are you considering placement quality?
Whether evaluating an existing recruitment
strategy or building a new one from scratch,
breaking it down into phases can turn this
daunting chore into a manageable task. It is
important to take a holistic approach and make
sure that your recruitment plan mirrors the
overall business. Most importantly, when you
have your recruitment strategy in place, don't
just file it away until next year. Use it as a
road map, taking stock along the way to make
sure you are on course.
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