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FIVE
WORKPLACE MYTHS
by
Christine Barber of Knoll Inc. Human Resources
The
21st century has begun, and the office is still
here. A new research study conducted for Knoll,
Inc., by the independent market research firm DYG,
Inc., revisits some of the myths promulgated in the
early 1990s by futurists and others who predicted
the demise of the office by the year 2000. Here's
what a national survey of 350 full-time office
workers revealed:
MYTH NO. 1: 'THE OFFICE IS GOING AWAY'
The notion of the "virtual office" – the ability to work anytime,
anywhere – captured our imagination in the early
1990s, when portable computing and wireless
telephony took the workplace by storm. Promising
freedom from drudgery and from the confinement of
bricks and mortar, advertisements portrayed workers
in luxurious outdoor settings leisurely typing on
laptops and talking into cell phones. Times have
changed. Today's ads demonize the very technology
they once exalted: Witness the ringing cell phone
tossed through the air and sinking in a lake. As
with most myths, the truth lies somewhere in the
middle. After all, what kind of road warrior could
possibly survive without cell phones, PDAs and
portable computers? According to the Knoll/DYG
research, however, people who spend most of their
time out of the office represent a relatively small
percentage of the working population – about 7
percent – while those saying they spend most of
their time in the office represent a whopping 73
percent. Further, only 16 percent said they spend so
little time in the office that they don't care about
its size or furnishings, and only 1 percent of
company employees say they work exclusively out of a
home office. As we enter the 21st century, even some
staunch futurists admit that the workplace will
consist of both "bricks and clicks."
MYTH NO. 2: 'TECHNOLOGY IS KING – WHO CARES ABOUT
THE SPACE?'
While it is true that technology is king – 81 percent of office workers
surveyed said that having state-of-the-art
technology is absolutely essential to their
productivity and satisfaction – only a small
minority, 34 percent, agreed that as long as they
have all the equipment and technology they need they
really don't care how large their workspace is or
how well it is furnished. In fact, running a close
second, 79 percent of office workers felt that
having ample storage space for work-related items
would make them happier and more productive at the
office.
In
the last decade, many companies invested heavily in
technology while minimizing their investment in real
estate. What they didn't realize was that the
office, as it turns out, does more than simply
provide a physical location for people to work in.
An office that fosters job enjoyment and self-esteem
plays a proven, positive role in encouraging
innovation and accelerating worker productivity.
Women are more emphatic about this issue than men,
with 65 percent of women versus 53 percent of men
agreeing that a nice workspace is one of the key
things that help people feel better about their jobs
and enjoy them more. In the 21st century, it will be
increasingly important for companies to attend to
the symbolic and psychological messages that are
transmitted by their physical environments to
workers, prospective workers, and even customers.
The quality of the office space tells workers
whether they are valued and respected, and whether
or not they want to work at the company. Therefore,
employers who invest all in technology at the
expense of space, do so at their peril.
MYTH NO. 3: 'THE PAPERLESS OFFICE'
You might call it pulp fiction. Are you paperless yet? Do you know anyone
who is? The myth of the paperless office has been
bandied about for the last two decades, since the
advent of the first personal computer. The thinking
is logical: now that we have all these PCs, why do
we need paper? But, alas, it appears that the more
technology we use, the more paper we produce. It
should come as no surprise, then, that workers say
having ample storage for work-related items is
second only to state-of-the-art technology for
improving productivity and satisfaction in the
workplace.
MYTH NO. 4: 'STATUS IS DEAD'
In the past, the size and quality of office space assigned to workers
reflected their rank within the organization. The
more important the worker, the bigger, better,
nicer, and more private the space. And, as workers
moved up in the organization, space and amenities
were linked to the company's promotion strategies.
All that changed in the 1990s. Downsizing,
reengineering, collaboration, and teamwork all
prompted companies to rethink the effectiveness and
practicality of the pyramid approach to office
planning. But have workers' attitudes changed along
with corporate strategies to eliminate the
association of status with the office? Fifty-five
percent of office workers strongly agree that the
workspace someone has relates more or less to his or
status within the organization. And, while there are
no significant differences between men and women on
the issue, workers in larger companies (1000 +) are
much more likely to see someone's workspace as a
status symbol than those who work in smaller
companies (40–999).
The
good news for employers is that most workers feel
bigger is not necessarily better. They are not
demanding large corner offices. The research
suggests a new kind of status: giving workers the
tools and equipment they need – including the office
– to get the job done.
MYTH NO. 5: 'ONE SIZE FITS ALL'
Perhaps it was a knee-jerk reaction to the "space as perk" concept that
prevailed in the 1970s and 1980s. But when the
floodgates of downsizing and reengineering opened in
the early 1990s, along came the notion that everyone
in the organization should have the same space and
the same layout, no matter who they were or what
they did. Universal planning is a one-size-fits-all
strategy that is intended to reduce real estate
costs and facilities churn costs. While this static
and rigid approach to office planning may work for
some occupations and can lead to cost reduction and
efficiency, it is not necessarily good for people
and productivity. In the Knoll study, workers were
asked to identify workspace characteristics that
would make them more productive and more satisfied
at work. The ability to personalize space to their
individual workstyle was cited by 73 percent of
office workers who said it would make them more
productive, and 76 percent who said it would make
them more satisfied. With the focus today on
attracting and retaining employees, companies would
do well to consider giving workers more freedom of
choice and greater control over their work
environments.
Christine Barber is Director of Workplace Research for
Knoll Inc., one of the world's leading designers and
manufacturers of office furniture.
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