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Is
Working at Home for You?
The idea of working at home can fuel great
fantasies. Before you do it, however, you should decide
whether you can work effectively outside an office, wear
all the hats you'll need to wear to be successful, and
weather the inevitable distractions.
Want to work at home? Just sit back and let your
imagination soar for a moment: You forever ditch the
high heels for whatever work attire suits your
fancy—even bunny slippers. You can throw in a load of
laundry between calls. Garden during your lunch break.
Stay in bed if you're sick—without feeling guilty.
Fantasy Versus Reality
Okay, like most things in life, fantasy is often rudely
tempered by reality. An important client calls at the
moment your kid is howling with strep throat. You
helplessly watch the weeds overtake your vegetables
while making your 54th phone call of the day. You're so
busy you forget to wash your hair—or even care—because
you haven't left the house in three days except to stick
your head out the door to sign a UPS slip.
Still, unlike some of the things I've fantasized about
in my life, my work-at-home flight of fancy—a reality
now for the last five years—is one of the best decisions
I've ever made. Having worked for other companies for
more than ten years before starting my own business, I
can vouch for the unfettered freedom that comes from
calling my own shots in the privacy of my own home.
Yet, having an office under the same roof where you eat
and sleep is quite different from getting up, getting
dressed, and leaving it all behind during your commute
to an office. It took me almost three years before I got
the balance just right.
So what does it take to join the ranks of the 24 million
Americans working from their homes? Before you make the
leap from a corporate cubicle to a home office, here are
some tips on how to do it successfully:
Make Sure You Have What It Takes
An entrepreneurial spirit is key, says Beverly Williams,
founder and president of the
American Association of Home-Based Businesses.
Williams has been counseling other home-based
businesspeople and working out of her home for more than
ten years.
"You need to have that 'I can do it myself' attitude,"
says Williams. Many people start a home-based business
with a lot of knowledge in one area, she says, but what
you really need is the ability to wear all hats.
"You need to know finance, marketing, record keeping,
and have some secretarial skills. That comes a big
shocker to a lot of people. Not having those skills can
sink a business."
You also need a good idea of what kind of business you
will run, and that has to be based on solid experience
or know-how. Make sure you have financial backing to get
you through rocky times. A spouse working full time with
benefits always helps. So does some money in the bank.
"Most people have unrealistic expectations on how much
money they will make and how fast," Williams says. "It's
wise to have a cushion."
You're On Your Own
Running a business out of your home is a lonely
proposition. Forget the water cooler gossip and
sauntering to another office for a chat when you need a
break.
When Deb Haggerty, an author and professional speaker,
started her home-based business in 1985, isolation was
her biggest obstacle. "I missed the camaraderie of the
office," says Haggerty.
One solution she found was to network. "I joined a
women's business group, the local Chamber of Commerce.
These activities forced me to get out. I put them on my
work schedule."
Once you've made connections in your neighborhood or
community with other home-based businesses, the sense of
isolation you may feel in the beginning should begin to
dissipate.
Get Some Respect
Probably the hardest thing about working at home is
getting respect from your family, spouse, and neighbors.
"You need to get family and friends to understand that
this isn't 'a little thing you do from home,'" says Jeff
Zbar. As a freelance journalist and author, Zbar has
been working out of his home for 11 years.
Explain your new work arrangement to your friends and
family, advises Zbar. "They need to know when the office
is off-limits, when not to bug daddy or mommy, when not
to call for some impromptu afternoon plans." An office
space with a door that closes can't hurt, either.
When business forces you to confront the outside
world—your clients and customers—it's important to make
yourself presentable, with good equipment and tools.
"You need to have the attitude that this is not some
slipshod operation you run on the side," says Zbar. "You
need Caller ID, fax, headsets, e-mail, whatever it takes
to make yourself thoroughly professional so you can go
out and kick butt."
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